Unless you happen to be a millionaire guru, chances are that you’re running your business on a
pretty tight budget. Because you need to ensure that your returns on investments are within
acceptable levels, your cash is bound to have strict limits on it.
And when it comes to outsourcing, or rather, hiring freelancers, you’re probably not exactly
willing to pay an arm and a leg.
Essentially, that is the reality that most marketers find themselves facing. Truth be told, even
the ‘guru’s have to pay attention to their returns on investment though, with the sort of figures
they deal with, their budgets end up being considerably higher.