In our everyday conversations, words have played an
important role in the expression of emotions and desire.
Words also have the ability to affect the emotions of others.
It can ignite emotions such as anger, fear, jealousy, joy,

lust, greed, and even love.Surprising enough, even the most seasoned

marketers overlook the most powerful element in any business. This
element is usually determines the make or break between a

mediocre and an outstanding business.