The term “private label rights” (PLR) refers to a product that can be purchased
and used or resold under the “brand” of the original purchaser. In everyday life,
we encounter private label products very frequently—perhaps moreso than we
might realize.

As an example, many supermarkets offer their own brand of soda or chips.
Usually, the supermarket is not producing the soda or the chips using a
proprietary approach and in a plant that they own. Rather, they are purchasing
the chips and soda from a private label food products company, which creates
them; and then delivers them to the supermarket either without any labels at all—
or with the supermarket’s own labels attached.