Launched in June 2011, Google+ is a new social network that is attracting some
serious attention of marketers.
In just a few months, the platform has amassed 40 million+ users, nearly one third
of LinkedIn’s 135 million membership base. Despite this impressive growth, the
adoption of Google+ doesn’t yet compare to that of Facebook, which has more than
800 million users. But who knows what’s going to happen next and can you afford
to ignore it?

Ever since its launch, Google+ has been open to individuals to share stories with
their Circles, get involved in discussions, post photos, and participate in video
conference calls (called Hangouts).
However, the social network didn’t provide businesses with much value, and many
marketers were left wondering how to truly benefit from Google+.